Digital Food Marketing Executive Required at Bangalore

Job Role: Digital Food Marketing Executive

Employer: A client of AgriRecruiters.com

Responsibilities-

Develop and execute digital marketing campaigns for food and beverage products.

Create and coordinate content for websites, blogs, social media, email campaigns and digital advertisements.

Support Google Ads, Meta Ads and other paid digital marketing campaigns.

Monitor website traffic, social media engagement, leads and online conversions.

Analyse campaign performance using Google Analytics and other digital marketing tools.

Conduct research on food industry trends, customer preferences and competitor activities.

Support digital campaigns for new food-product launches, promotions and seasonal campaigns.

Coordinate with sales, product, design and external marketing teams.

Monitor customer reviews, comments and feedback across digital channels.

Assist in managing online communities and responding to customer queries where required.

Prepare weekly and monthly digital marketing reports.

Identify new digital channels and opportunities to increase brand awareness and customer engagement.

Education-

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Food Technology, Food Science or a related field.

MBA/PGDM in Marketing or a Digital Marketing certification will be an advantage.

Skills:

1–3 years of experience in digital marketing, preferably in food, FMCG, food processing, retail or consumer products.

Fresh graduates with relevant internships or digital marketing certifications may also be considered.

Strong interest in food, FMCG and consumer marketing.

Good understanding of social media, SEO, content marketing and online advertising.

Creative approach to developing digital content and campaigns.

Strong written and verbal communication skills.

Knowledge of current digital marketing, social media and consumer trends.