Food Product Marketing Manager Job in Bangalore

Job Role: Product Marketing Manager – Food Products

Employer: A client of AgriRecruiters.com

Responsibilities:

Plan and manage new product launches, promotional campaigns, and brand activation programs.

Conduct market research to identify consumer preferences, market trends, and competitor activities.

Create product positioning, value propositions, and marketing communication plans.

Collaborate with product development, R&D, sales, and supply chain teams to ensure successful product commercialization.

Manage packaging, labeling, and promotional materials in compliance with food industry regulations.

Develop digital marketing initiatives, social media campaigns, and online product promotions.

Coordinate with advertising agencies, distributors, retailers, and channel partners.

Analyze campaign performance, product sales, and customer feedback to optimize marketing strategies.

Education

Bachelor's degree in Food Technology, Food Science, Agriculture, Marketing, Business Administration, or a related field.

MBA in Marketing, Agribusiness, or Food Business Management is preferred.

Skills

Strong understanding of the food, FMCG, or food processing industry.

Experience in product marketing, brand management, or category management.

Creative thinking with a customer-focused approach to product positioning and promotion.

Willingness to travel for business meetings, product launches, and industry events when required.