Sales Manager

Job Description: Sales Officer

Position: Sales Officer
Department: Sales & Business Development
Reports To: TSM/ASM/RM
Location: 
Job Summary:
The Sales Officer is responsible for promoting and selling products. The role involves
building strong relationships with farmers, distributors, and dealers to drive sales
growth and ensure customer satisfaction.
Key Responsibilities:
1. Sales & Business Development:
o Promote and sell agriculture input products to dealers, and distributors.
o Identify new business opportunities in markets.
o Conduct field demonstrations, farmer meetings, and training sessions
to educate farmer on product benefits.
o Achieve and exceed monthly/quarterly sales targets.
2. Dealer & Distributor Management:
o Develop and maintain strong relationships with distributors, dealers.
o Ensure proper stock availability and merchandising at dealer points.
o Monitor competitor activities and market trends to adjust sales
strategies.

3. Farmer Engagement & Support:
o Provide technical guidance to farmers on product usage, crop nutrition,
and pest management.
o Address customer complaints and ensure timely resolution.
o Organize and participate in agricultural fairs, field days, and
promotional campaigns.
4. Market Intelligence & Reporting:
o Gather market feedback on product performance, pricing, and demand.

o Prepare and submit daily/weekly sales reports, including market visits
and sales achievements.
o Assist in forecasting demand and inventory planning.
5. Compliance & Documentation:
o Ensure adherence to company policies and government regulations
related to agrochemical sales.
o Maintain accurate records of sales transactions, customer data, and
expenses.
Qualifications & Skills:
 Education: Bachelor’s degree in Agriculture (B.Sc. Agri), Agribusiness, or
related field. Diploma holders with relevant experience may be considered.
 Experience: 1-3 years in sales of agriculture inputs products
 Skills & Competencies:
o Strong knowledge of agricultural products, crop cycles, and farming
practices.
o Excellent communication and negotiation skills (local language
proficiency is a plus).
o Ability to travel extensively in rural areas.
o Self-motivated, target-driven, and able to work independently.
o Basic computer skills (MS Office).
o Valid two-wheeler/four-wheeler driving license (required for field travel).

Working Conditions:
 Extensive field travel in rural and semi-urban areas.
 May require working on weekends during peak agricultural seasons.
Compensation & Benefits:
 Competitive salary + sales incentives.
 Travel allowance, fuel reimbursement.

Job Description: Territory Sales Manager (TSM)

Position: Territory Sales Manager(TSM)
Department: Sales & Marketing
Reports To: Regional Sales Manager / National Sales Head
Location: [Specify Territory/Coverage Area]
Job Summary:
The Territory Sales Manager (TSM) is responsible for driving sales growth,
managing distributor networks, and expanding market share for agriculture input
products within an assigned territory. The role involves team leadership, strategic
planning, and farmer/dealer engagement to achieve revenue targets.

Key Responsibilities:
1. Sales & Revenue Management:
 Develop and execute territory sales plans to achieve monthly/quarterly/annual
targets.
 Monitor sales performance, analyze gaps, and implement corrective actions.
 Ensure proper product availability, pricing, and promotions in the market.
2. Team Leadership & Field Sales Supervision:
 Lead and motivate a team of Sales Officers/Field Executives.
 Conduct joint field visits, coach the team, and ensure productivity.
 Monitor competitor activities and adapt sales strategies accordingly.
3. Farmer & Dealer Engagement:
 Organize farmer meetings, demo plots, and field days to promote products.
 Build strong relationships with key farmers.
 Resolve customer complaints and ensure high satisfaction levels.

4. Market Intelligence & Reporting:
 Track market trends, competitor strategies, and pricing dynamics.
 Prepare and submit sales forecasts, stock reports, and territory performance
updates.
 Ensure compliance with company policies and agrochemical regulations.

Qualifications & Skills:
Education:
 Bachelor’s/Master’s degree in Agriculture (Agri Business, Agronomy),
Horticulture, or related field.
 MBA in Sales/Marketing is a plus.
Experience:
 4-7 years in agricultural input products.
 Minimum 2 years in a team-leading role.
Skills & Competencies:
✔ Strong agri-market knowledge (crop cycles, farming practices, pest/disease
management).
✔ Proven sales & negotiation skills with ability to close deals.
✔ Leadership & team management – ability to drive field sales teams.
✔ Excellent communication (local language fluency preferred).
✔ Analytical mindset – able to interpret sales data and market trends.
✔ Willingness to travel extensively (80% field travel).
✔ Valid driving license (two-wheeler/four-wheeler).

Working Conditions:

 Field-based role with extensive travel in rural/semi-urban areas.
 May require weekend work during peak farming seasons.
 Performance-driven culture with incentive-linked payouts.

Compensation & Benefits:
 Competitive salary + incentive + travel allowances.
 fuel reimbursement.
 Career growth opportunities in a fast-growing agri-business sector.

Job Description: Sales Officer

Position: Sales Officer
Department: Sales & Business Development
Reports To: TSM/ASM/RM
Location: 
Job Summary:
The Sales Officer is responsible for promoting and selling products. The role involves
building strong relationships with farmers, distributors, and dealers to drive sales
growth and ensure customer satisfaction.
Key Responsibilities:
1. Sales & Business Development:
o Promote and sell agriculture input products to dealers, and distributors.
o Identify new business opportunities in markets.
o Conduct field demonstrations, farmer meetings, and training sessions
to educate farmer on product benefits.
o Achieve and exceed monthly/quarterly sales targets.
2. Dealer & Distributor Management:
o Develop and maintain strong relationships with distributors, dealers.
o Ensure proper stock availability and merchandising at dealer points.
o Monitor competitor activities and market trends to adjust sales
strategies.

3. Farmer Engagement & Support:
o Provide technical guidance to farmers on product usage, crop nutrition,
and pest management.
o Address customer complaints and ensure timely resolution.
o Organize and participate in agricultural fairs, field days, and
promotional campaigns.
4. Market Intelligence & Reporting:
o Gather market feedback on product performance, pricing, and demand.

o Prepare and submit daily/weekly sales reports, including market visits
and sales achievements.
o Assist in forecasting demand and inventory planning.
5. Compliance & Documentation:
o Ensure adherence to company policies and government regulations
related to agrochemical sales.
o Maintain accurate records of sales transactions, customer data, and
expenses.
Qualifications & Skills:
 Education: Bachelor’s degree in Agriculture (B.Sc. Agri), Agribusiness, or
related field. Diploma holders with relevant experience may be considered.
 Experience: 1-3 years in sales of agriculture inputs products
 Skills & Competencies:
o Strong knowledge of agricultural products, crop cycles, and farming
practices.
o Excellent communication and negotiation skills (local language
proficiency is a plus).
o Ability to travel extensively in rural areas.
o Self-motivated, target-driven, and able to work independently.
o Basic computer skills (MS Office).
o Valid two-wheeler/four-wheeler driving license (required for field travel).

Working Conditions:
 Extensive field travel in rural and semi-urban areas.
 May require working on weekends during peak agricultural seasons.
Compensation & Benefits:
 Competitive salary + sales incentives.
 Travel allowance, fuel reimbursement.

Job Description: Territory Sales Manager (TSM)

Position: Territory Sales Manager(TSM)
Department: Sales & Marketing
Reports To: Regional Sales Manager / National Sales Head
Location: [Specify Territory/Coverage Area]
Job Summary:
The Territory Sales Manager (TSM) is responsible for driving sales growth,
managing distributor networks, and expanding market share for agriculture input
products within an assigned territory. The role involves team leadership, strategic
planning, and farmer/dealer engagement to achieve revenue targets.

Key Responsibilities:
1. Sales & Revenue Management:
 Develop and execute territory sales plans to achieve monthly/quarterly/annual
targets.
 Monitor sales performance, analyze gaps, and implement corrective actions.
 Ensure proper product availability, pricing, and promotions in the market.
2. Team Leadership & Field Sales Supervision:
 Lead and motivate a team of Sales Officers/Field Executives.
 Conduct joint field visits, coach the team, and ensure productivity.
 Monitor competitor activities and adapt sales strategies accordingly.
3. Farmer & Dealer Engagement:
 Organize farmer meetings, demo plots, and field days to promote products.
 Build strong relationships with key farmers.
 Resolve customer complaints and ensure high satisfaction levels.

4. Market Intelligence & Reporting:
 Track market trends, competitor strategies, and pricing dynamics.
 Prepare and submit sales forecasts, stock reports, and territory performance
updates.
 Ensure compliance with company policies and agrochemical regulations.

Qualifications & Skills:
Education:
 Bachelor’s/Master’s degree in Agriculture (Agri Business, Agronomy),
Horticulture, or related field.
 MBA in Sales/Marketing is a plus.
Experience:
 4-7 years in agricultural input products.
 Minimum 2 years in a team-leading role.
Skills & Competencies:
✔ Strong agri-market knowledge (crop cycles, farming practices, pest/disease
management).
✔ Proven sales & negotiation skills with ability to close deals.
✔ Leadership & team management – ability to drive field sales teams.
✔ Excellent communication (local language fluency preferred).
✔ Analytical mindset – able to interpret sales data and market trends.
✔ Willingness to travel extensively (80% field travel).
✔ Valid driving license (two-wheeler/four-wheeler).

Working Conditions:

 Field-based role with extensive travel in rural/semi-urban areas.
 May require weekend work during peak farming seasons.
 Performance-driven culture with incentive-linked payouts.

Compensation & Benefits:
 Competitive salary + incentive + travel allowances.
 fuel reimbursement.
 Career growth opportunities in a fast-growing agri-business sector.